Are You Marketing Your Business As Well As You Should?

In today’s digital world, marketing your business or service is easier than you think. Whether

What Is The Goal Of Your website?

Your website is the perfect companion for your business card. Instinctively, you know that your busi

What Does Your Business Card Say About You?

Hopefully you already have a business card, but if you don’t you should definitely create one. Bu

 

Are You Marketing Your Business As Well As You Should?

January 1, 2012 in Business Marketing

In today’s digital world, marketing your business or service is easier than you think. Whether your budget is large or small, to succeed in the business environment you need an online digital marketing strategy that is simple, consistent and effective.

Here are some tips to improve your online marketing:

  1. Optimize your website to it’s fullest.  Optimizing your website for search engines is one of the most important things that you can do to get more traffic to your site and increase your sales. Some strategies you can implement yourself but it is well worth it in the long run to have your site evaluated by a professional and then optimized so that your web traffic can be increased.
  2. Establish a social media presence.  You must establish a presence for your business or service on Facebook, Google Plus, Twitter, YouTube or anywhere else that you can. All of these social media sites are free and will instantly put your business in front of potential customers.
  3. SMS Text Marketing. If your business is capable of acquiring the cell phone numbers of your customers then by all means you should do so. Building a data base of customer cell numbers that you can contact on a regular basis is an incredibly powerful marketing tool.
CONTACT US today so that we can help get your online marketing package up and running.

Tags:
No Comments »

What Is The Goal Of Your website?

January 1, 2012 in Business Marketing

Your website is the perfect companion for your business card. Instinctively, you know that your business card should have your contact information but do you have a clear goal for what you want your website to do?

Here are some tips for making your website more effective:

  1. Decide exactly what you want your site to do. Should it give information? Do you want customers to make purchases? Do you want to get people into your store or location? Decide on what is the single most important thing that you want your website to do then go from there.
  2. Keep your design simple. The internet is a massively cluttered place. Make sure that your site is easy to view and even easier to navigate. If people find it hard to get around your site then they won’t stay there very long.
  3.  Have social media links on your website. Social media is one of the largest communication tools on the web. If you do not have links to your social media pages then you are missing out on valuable opportunities for your site to be seen and recommended by your customers.
  4. Do not bleed traffic. Do not place too many links to other websites on your site. The goal is to keep customers engaged in YOUR site. You may feel the need to link to friends or colleagues but do this sparingly. When you send someone away from your website then you are losing a sale or a potential customer.
  5. Optimize your site for searches. You want to make sure that your site is visible to search engines like Google and so on. The best way to do this is to be specific and creative with your domain name. Use one that uniquely identifies your company and your brand. You should also publicize your website. Put your web address on everything that you possibly can, and give people a reason to to look for and come to your site. Also please remember the “Two click” rule. Make sure that your home page is never more than two clicks away from any page on your site.
CONTACT US today to get your web site up, running and working for you 24 hours a day!

Tags:
No Comments »

What Does Your Business Card Say About You?

August 23, 2011 in Business Marketing

Hopefully you already have a business card, but if you don’t you should definitely create one. Business cards are something that we take for granted when we shouldn’t. The look, feel, and message on a card help people determine how they view you and more importantly, if they will even remember you.

When you leave a conversation and the other party has your business card, your identity is that piece of paper. Because of this representation, your business card should not only state who you work for, your contact information, and what you do, but it should also state something about you. Not in a written sense, but more so on the overall image it creates about you.

For example if I were to hand you my business card you would probably get the feeling that I am a creative and professional, person due to the following reasons:

  • The card is thick, glossy and colorful.
  • The card has a professional design
  • The card has information on both sides
  • The typography is unique

The main reason I had the card created with these qualities is because when I hand it to people, I wanted it to communicate my services and capabilities. This is important to me because I want people to feel confident that I can get the job that they want done accomplished for them.

If you don’t have a business card and are looking to create one, here are some things to keep in mind:

  • Color – we usually take colors for granted, but there are meanings behind them.
  • Paper – the quality of your card says something about you. The last thing you want to use is cheap paper.
  • Uniqueness – if your business card doesn’t stand out in a pile filled with other cards then the chances are people won’t remember you by looking at your business card. You need to make your card design unique somehow.
  • Typography – fonts have a voice, so choose one that best represents who you are and make sure to choose one that is easy to read.

Before you hand your business card to someone else, you need to make sure your card has the information it should but also truly says something about you. This will help them remember you and your business or service.

CONTACT US today to get the business card and design that is right for you.

Tags:
No Comments »

Should You Update Your Business Card?

August 11, 2011 in Business Marketing

Have you ever gotten a compliment on your business card? Is it something that you’re proud of? Does it simply and clearly identify just what your business does, and why people should do business with you? Is it visually appealing?

If you answered no to one or more of these questions, it just may be time for you to UPDATE YOUR BUSINESS CARD.

Why?

Because a business card is the most important and cost-effective marketing tools a business can have, especially for businesses just starting out. And yet, too often it’s a missed opportunity to make a great impression. A powerful and well-designed business card can effectively promote your business. There’s a good chance that if the look and quality of your card is shoddy or unprofessional, it may be thrown into the trash.

You don’t need to be a rocket scientist to come up with a good business card. The truth is — with a little planning and thoughtful consideration — you too can have a business card that will attract potential clients.

CONTACT US today to make your business card all that it can and should be.

Tags:
No Comments »